Thursday, October 31, 2013

Week 5 EOC: Social Networks and Job Hunting

After reading the two articles on job's hunting for prospective employee's through Facebook and Employers hiring loyal fans to get the word out, it made me feel as if it were easy to get a job. Well that was until i read on to see a passage in the textbook that read "Out of 2,000 or more online applicants, Sony picked only 25 brand ambassadors." It takes the most hardcore of the fans to get your foot into a company like Sony or Apple now a days, and that's scary for people who aren't necessarily passionate about products that way. Some people work for money and others just work for the experience, but that's becoming less and less possible with people like Macolytes applying and taking precedent over those who are more qualified. It also becomes more difficult with Facebook being used as a free-for-all hire who you may site for some employers. According to the article "Matt Mund, Monster.com's vice president of product management, acknowledged that Facebook as a recruiting platform is growing rapidly." This is a problem too because, I personally don't have anything on my Facebook that would let anyone know that I want to be hired. It makes it even more difficult for those who don't even have a Facebook in this day and age. Another problem with companies that are trying to hire is that they're looking for people with a lot of friends. The passage of the textbook quotes, "Marketers select their brand ambassadors very carefully, based on customers' devotion to a brand and the size of their social circles." This is a problem because if you're someone like me, you don't have a very large social circle. This is a problem for big companies because no matter how good of an employee you are, you just can't tell enough people about their next big thing to build some hype. So i feel as if it's easier to become a movie star now a days than it is to actually get a job, but I'm sure there's some app for that. (Reference to my last post)

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